Brandimage + presented Zingr’s new logo and brand identity during the Innovation Immersion Program 2018 held at the London Design Festival.
All the participants were walked-through the process of building the brand identity, which focused primarily on the stakeholders expectations and values concerning Zingr’s brand.
The main idea is encapsulated in a symbol that represents the hard won savings and profits, the easiness of transferring as well as sharing wealth between users.
This idea is present in all branding elements, straightening its message and embodying it with coherence.
BrandImage+ would like to thank Second Home and Lisbon City Council for the invitation to take part in this programme, along with our heartfelt congratulations to all the participants.