During the event that was topic for conversation in Lisbon last week, Crossjoin, an IT company specialised in complex information systems’ performance, launched its new concept and brand image, reinforcing its values in the market.
The concept of the new brand associated with the Kendo’s performance was obtained from the insights of the company’s stakeholders, using Design Thinking methodology, during which Brandimage identified precision and efficiency as the added values of Crossjoin to its clients. Therefore, Kendo’s emerged as the most obvious solution to this challenge considering their capacities: they are the most valuable resource to be called when one needs to solve a problem in a fast, clean and precise way.
The values are sinthetized on the brand’s tagline: Perform to Perfection.
Crossjoin is an experienced company in information systems, embracing national and international projects with large players in those markets, namely in Belgium, Chile, United Kingdom, USA, Brazil, and so forth. Hence, the company’s participation in Web Summit was necessary to reinforce its international presence, and at the same time hold the opportunity to present the new brand and reveal themselves as the best solution in the market.