Brandimage won a prize at Prémios Lusófonos da Criatividade

By December 16, 2016Brandimage
During the 1st Quarterly Awards 2016/2017 from Prémios Lusófonos da Criatividade, Brandimage won a prize for the creation of the corporate identity of Crossjoin brand.

The concept of the new brand associated with the Kendo’s performance was obtained from the insights of the company’s stakeholders, using Design Thinking methodology, during which Brandimage identified precision and efficiency as the added values of Crossjoin to its clients. Therefore, Kendo’s emerged as the most obvious solution to this challenge considering their capacities: they are the most valuable resource to be called when one needs to solve a problem in a fast, clean and precise way.

The values are sinthetized on the brand’s tagline: Perform to Perfection.

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