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Brandimage

Brandimage+ at the London Design Festival

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Brandimage + presented Zingr’s new logo and brand identity during the Innovation Immersion Program 2018 held at the London Design Festival.

All the participants were walked-through the process of building the brand identity, which focused primarily on the stakeholders expectations and values concerning Zingr’s brand.

The main idea is encapsulated in a symbol that represents the hard won savings and profits, the easiness of transferring as well as sharing wealth between users.

This idea is present in all branding elements, straightening its message and embodying it with coherence.

BrandImage+ would like to thank Second Home and Lisbon City Council for the invitation to take part in this programme, along with our heartfelt congratulations to all the participants.

Latin Edge Awards – And the winners are…

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Brandimage, as a co-founding partner of Latam Tech UK, along with Grupo Casa, Eydos Digital and Sapovalova Coaching, will reward BiomiTech with a combined £ 125,000 worth of consulting to support its entry into the UK market.

This was an intense week in London at London Tech Week, where the most innovative and avant-garde technology solutions from the most promising companies in the Tech field were discussed.

It was a pleasure to award the Latam Edge Award to Biotech, a Mexican company with a seaweed-based air purifying solution that promises to revolutionize the quality of life of our cities in the very near future.

A case of success that will certainly be accompanied by the remaining finalists, who despite not having won, are already seeing the results of the joint effort of the consortium Latam Tech UK in this new adventure.

New adventure – Latam Tech UK

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We proudly present the brand of Latam Tech UK, created by Brandimage.

Latam Tech Uk is a consortium in which Brandimage is a co-founder, along with Grupo Casa, Eydos Digital and Sapovalova Coaching, whose mission is to make a soft landing of innovative technology companies from Latin America in the British market.

This is a transition full of obstacles, but it is nothing that the partners of Latam Tech UK can not respond with certainty of success due to all the synergies of professional experience.

Brandimage, as it has done so far, is able to guide the communication strategy and brand competitiveness of these companies so that they can win in the challenging UK market.

Brandimage meets Croockfield

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Last weekend, as part of its international expansion strategy, BrandImage promoted a meeting with the Dutch consultancy Croockfield, in Lisbon.

Croockfield is a service design and UX consultancy with experience in Mexican and Vietnamese markets.

The event concluded with both parties agreeing in a common offer to improve service delivery in organizations and to develop user-centered interfaces, as well as technology platforms through experimentation and behaviour analysis.

These services would be available next year, in the Portuguese, English and Dutch markets.

Business in Portuguese

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For the second year, Brandimage designed the image of the third edition of the conference Business in Portuguese at Bloomberg’s European HQ, London’s premier event for doing business in Portuguese speaking countries.

Other than image, Brandimage also developed all literature and digital media.

On this edition was discussed the financing of businesses in these countries, and how they are adapting their investments to fit their environmental, sustainability and good governance (ESG) programmes.

How to grow & manage a successful business

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On 26th October BrandImage UK energized the audience of entrepreneurs, business owners and startups at the event How to grow & manage a successful business

Brandimage UK co-organized and thrilled the presents at WorkSpace, London, sharing actionable knowledge how branding can help entrepreneurs, business owners and startups to create business value and growth.
Jorge Medeiros, BrandImage’s brand researcher, engaged with the listeners, presenting funny, clever, and thoughtful case-studies that generated business value and explained the agency’s approach, based on the Design Thinking Methodology and its focus on creativity
THE PANEL
Social Media – Egle Valeikaite
Business Sales – Sandra Donskyte
Behaviour Hacking – Victoria Masso
Growth Hacking – Magda Baciu
Money Management – Michael Lartey-Maurer
Branding Consulting – Jorge Medeiros
Stay tuned for our next events

Brandimage won a prize for the creation of Buzz DMC’s brand

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Brandimage won a prize for the creation of the new corporate identity of Buzz DMC during the 2st Quarterly Awards 2017/2018 from Prémios Lusófonos da Criatividade.

The awarded new brand underlines the ability to bond with others but also aims to celebrate the destination, the journey and the people that make it happen. The new tagline, “our Portugal” exudes pride and passion for the country and its singularness.

The new tagline “Our Portugal”, exudes pride and passion for the country and its singularness.

Buzz DMC’s brand customised illustrations enhance its personality

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Buzz DMC’s brand customised illustrations enhance its personality
Buzz’s brand identity was craft through paper cuts, so that the brand could be seen humanized, unique and close.
This allowed it to stand out and to differentiate from the competition. The illustrations underline the emotions, the uniqueness of the experience, as well as, the beauty, the colours and sights of Portugal, in all is splendour.

Brandimage won a prize at Prémios Lusófonos da Criatividade

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During the 1st Quarterly Awards 2016/2017 from Prémios Lusófonos da Criatividade, Brandimage won a prize for the creation of the corporate identity of Crossjoin brand.

The concept of the new brand associated with the Kendo’s performance was obtained from the insights of the company’s stakeholders, using Design Thinking methodology, during which Brandimage identified precision and efficiency as the added values of Crossjoin to its clients. Therefore, Kendo’s emerged as the most obvious solution to this challenge considering their capacities: they are the most valuable resource to be called when one needs to solve a problem in a fast, clean and precise way.

The values are sinthetized on the brand’s tagline: Perform to Perfection.

Brandimage developed the new image for Crossjoin, launched during the Web Summit 2016

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During the event that was topic for conversation in Lisbon last week, Crossjoin, an IT company specialised in complex information systems’ performance, launched its new concept and brand image, reinforcing its values in the market.

The concept of the new brand associated with the Kendo’s performance was obtained from the insights of the company’s stakeholders, using Design Thinking methodology, during which Brandimage identified precision and efficiency as the added values of Crossjoin to its clients. Therefore, Kendo’s emerged as the most obvious solution to this challenge considering their capacities: they are the most valuable resource to be called when one needs to solve a problem in a fast, clean and precise way.

The values are sinthetized on the brand’s tagline: Perform to Perfection.

Crossjoin is an experienced company in information systems, embracing national and international projects with large players in those markets, namely in Belgium, Chile, United Kingdom, USA, Brazil, and so forth. Hence, the company’s participation in Web Summit was necessary to reinforce its international presence, and at the same time hold the opportunity to present the new brand and reveal themselves as the best solution in the market.

Movimento Transformers: 5 years later, one can see the good results.

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With their mission and values highly defined, this social responsibility movement core objective is to take advantage from the artist there is inside each person, working in particular with youngsters at risk of social exclusion, so that they get positively involved in the society. This community was created in 2010, and it’s growing every day! They’ve already came close to 7000 youngsters across the country.

At this time, Movimento Transformers is ready to step forward: their launching the T-Pack. The T-Pack is a resource package that the movement provides to the participants with logistic and methodological support, so that they can create a ‘Super Power’ school wherever it is necessary.

The new approach became more simple without separating the values and brand identity, maintaining the same aesthetic principles and values acquired from the hip-hop, graffiti and stencil culture: viral and handmade.

It was developed a new website completely focused on T-Pack, from which emerged also the creation of posters and other communication elements aimed for students. On top of this approach, all corporate communication elements were redesigned.

Brandimage is proud of the results obtained by Movimento Transformers, and also for being integrated in the project’s communication from the beginning.

Project ‘Música Tradicional’

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Brandimage created the brand for the Project ‘Música Tradicional’, a social responsibility project, aiming for East Timor, Cape Verde and S. Tomé e Príncipe markets.

The project ‘Música Tradicional’ was born to preserve and promote the cultural heritage, presenting it as the basis for social and economical development.
This Portuguese project, started by ‘Oficina Courela Associação’, aimed for East Timor, Cape Verde and S. Tomé e Príncipe markets, was faced with the lost of local cultural heritage, which was focused in elderly population who detain the ancestral knowledge. Hence, the cultural heritage was at risk to be extinguished.
Therefore, project ‘Música Tradicional’ acted in those countries in order to empower the acknowledgement of the local cultural routes, providing technical and human means for musical culture’s exposure and expansion through local research teams. The activities developed allowed the establishment of the musical repertoire for future generations, as well as the training for handcraft construction traditions of musical instruments.

The challenge for Brandimage was to find a language that was in line with the local reality of East Timor, Cape Verde and S. Tomé e Príncipe. Thus, it was essential in this project to find common identity codes in the different cultures of those countries, in order to standardize the communication through all its elements.

The identity developed was influenced by the elements for sound measure, representing the nature of the project: Music. This element was accompanied by images participants and their cultural environment as the brand’s identity codes.
The black and white images intend to enhance the emotional and dramatic weight in musical expression. The warm colours are associated to the raw materials used during the handcraft construction process of the instruments.

Brandimage creates Value

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Brandimage creates the new brand ‘Valor Solutions’, a young company for capital management, focused on  the promotion of Madeira Islands region. The company is affiliated with BSG and Madeira Fidúcia, and has already grown its offices all over the world.

The mission of the new brand was to expand the investment of its customers, it is to create value. Thus, Brandimage’s proposal for the brand was focused on the concept of added value, enhancing its presence in the new signature ‘ADD VALUE TO YOUR BUSINESS’.

To illustrate its global presence and reinforce the value idea, it was created a symbol which sinthesizes a globe and a jewel through its circular composition and the representation of its chromatic lapse. The transparency induced by the several tones of blue and grey communicate modernity and memorability, which are essential for the brand to find its unique place in the market.

The communication role is very important, but the logotype is only one of the elements in a much bigger system. The logotype is a piece of all the environment that was created and prepared to communicate the brand and it is, or should be, a synthesis of the brand’s values and its customers’ expectations, though its communication capabilities do not go further than that.

For any person, the Brand Experience, the emotion one associates to the brand, pleasure or displeasure, passion or hate, it’s influenced by the sympathy or antipathy of the staff providing the service, for instance, at Starbucks, than it is for the mermaid or the seahorse in the logo.