Ao Pé das Letras - Brandimage

Assuming that the books’ place is not in the shelves, “Ao Pé das Letras” is a project that endeavors a library and a leisure room, where one can read while enjoying a coffee.

Ao Pé das Letras - Brandimage

In line with the brand’s defined assumptions of leisure, relaxing and culture, the logotype was created with a friendly lettering style, allusive to the printed communication. As a complementary element, it was defined a free motto evocative to handwriting.

The symbol’s decorative characteristics were adapted to all its graphic supports, as well as the library decoration features.

Ao Pé das Letras - Brandimage
Ao Pé das Letras - Brandimage
Ao Pé das Letras - Brandimage
Ao Pé das Letras - Brandimage
Ao Pé das Letras - Brandimage
Ao Pé das Letras - Brandimage

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