BNA - Brandimage

“Aspirational images, emphasizing the daily life, are the connection links between campaigns.”

Angola’s National Bank is the national institution which presents higher social awareness in banking and financial area.

Therefore, the organization has been raising awareness campaigns, to teach the society for good practice in banking operations.

Hence, the main challenge for Brandimage was to communicate with a plain language to all the population, while maintaining high credibility, necessary to the organization’s jurisdiction role.

The prevalence of the gold color and the aspirational images, emphasizing the daily life, are the connection links between the campaigns, as a tool to obtain synergies and higher brand awareness.

BNA - Brandimage
BNA - Brandimage
BNA - Brandimage
BNA - Brandimage
BNA - Brandimage
BNA - Brandimage
BNA - Brandimage

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