The communication challenges detected in this clinic were the segmentation and positioning gaps of its offer.

This clinic couldn’t appeal to the young public; neither obtained the expected brand awareness inside the medical group. Another problem was the absence of clarity and awareness about the brand’s name and signature.

Brandimage presented a solution based on the objectivity communicating DIATRA’s name, hence defining the brand’s concept to ‘last generation technology’. This concept is reflected in the logotype through the symbol’s movement, luminosity and sophistication.

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