Fundação João Gonçalves Júnior - Brandimage
Fundação João Gonçalves Júnior - Brandimage

João Gonçalves Júnior Foundation (FJFJ) is a Social Solidarity Institution. The organizations’ work is divided between support actions to children in need and preservation of local memory and culture, related to crafted saline culture.

Fundação João Gonçalves Júnior - Brandimage
Fundação João Gonçalves Júnior - Brandimage
Fundação João Gonçalves Júnior - Brandimage

The aim of the foundation is centered in obtaining the financial resources through the Institution’s Kindergarten. It should present attractive characteristics to parents of wealthier social classes, bringing a stable financial source to the social actions performed by the foundation.

The communication strategy created by Brandimage increased the Kindergarten visibility and credibility, promoting FJGJ’s educational area and values. The new image and its communication supports defined the new FJGJ positioning, based in a distinctive pedagogical concept: diversity, integration, intervention, local socio-cultural experience and affection.

Fundação João Gonçalves Júnior - Brandimage
Fundação João Gonçalves Júnior - Brandimage
Fundação João Gonçalves Júnior - Brandimage
Fundação João Gonçalves Júnior - Brandimage
Fundação João Gonçalves Júnior - Brandimage

Other Projects