Brandimage developed to all the areas of the group was based on the business objectives and customers’ evaluation criteria, being the main differentiation factor the team credibility and used methodology. We also considered other factors that characterize the brands positioning in the market: modernity, technology and dynamics.
LMge, LMit and LMgs commercial activity, not overlaying, it’s supported by cutting edge technology: engineering projects and management support applications.
In this context, we enhanced the image of only LMge, LMit and LMgs companies, maintaining the LMsa holding as a support for reliability, without a leading role in the visual identity.
The target markets of LM Group are medium and large enterprises, public institutions, town halls, and highly recognized architecture studios.
The participants in the decision process, regarding the services option, have the following characteristics:
• Between 35 and 50 years old
• Graduate academic degree
• Medium-high cultural level
• High social status
• Aesthetic sophisticated demand
The logotypes’ graphic symbols are presentedonly as features of differentiation,and as the answer to the market expectations d regarding the nature of the services delivered to the customers.