Guapa Catering - Brandimage

Guapa Catering assembles and prepares customized meals, elaborated and presented with refinement and elegance, considering each customer’s needs.

What makes Guapa Catering exclusive and unique is the work with Chef Helt Araújo, a reference in the gastronomic market, serving its customers a delicious meal wherever they are.

The challenge required to Brandimage was to align Chef Helt Araújo’s image with the company, enhancing the synergies between both.

Guapa Catering - Brandimage
Guapa Catering - Brandimage
Guapa Catering - Brandimage
Guapa Catering - Brandimage

The corporate identity was inspired in plate portioning with sauce basis, presenting it as an author’s signature.

Guapa’s main object through its communication was brand coherence and consistency. Since the company is projecting its products to multinational and governmental organizations, the credibility and safety of its products and services has to be highly rigorous.

These rigorous levels were reached with a very high control throughout the communication system, aiming for all brand experiences with customers to be consistent with Guapa’s values.

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