The organization’s main objective is to reinforce the position already conquered as the reference brand providing construction elements of extreme quality.The main target segment in their market are architecture ateliers and construction companies, mostly the ones specialised in luxury housing.
The core business of SINAIS DO TEMPO is providing solutions to close the portholes: joinery with thermal decoupling, reflective canvas, interior and exterior doors. The main expectations of their customers are the excellence quality of the products commercialized, and the excellence support service delivered after product acquisition.
The brand image reflects the core expectation of its market, being the excellence of the products acquired for closing the portholes, through the use of a simplified window image and the transparency of the colorful element that composes it.
The communication typologies used highlight minimalist aesthetics, adapted to the market segment where the brand is integrated.
The communication system was implemented in three phases: creation of business opportunities, credibility of the sales force, and customer loyalty and retention. Brandimage developed communication materials and actions adapted to all the contact phases above mentioned, creating a positive impact in the brand’s performance.