The challenge for Brandimage regarding this project was to create an international brand, easy to read and that transmitted added value solutions, trust and modernity to their customers, meanwhile maintaining its coherence and memorability.
The development of the brand’s communication system was based in an online platform for sharing information worldwide. Brandimage developed predefined promotional materials, customized to each jurisdiction, and supported the platform locally.
The solution found for the corporate identity intended mainly to the boost the company’s memorability and credibility, communicated through the globalization message and the added value concept submitted in its symbol.
The signature reinforces the brand’s concept:
“Add value to your business”