The name Zulo is synonym for emotion and sea experience, destined to a young target seeking for new experiences to be lived with friends, and adrenaline.
The heart of the newly developed communication system was Zulo’s Facebook page, where the users can share and discuss all the experiences they had with the service.
In order to communicate the brand, Brandimage developed several communication materials. We have created promotional flyers and distributed them through the target clients. We also have created a landing page with the domain zulo.com, which is directed to the Facebook page and to new media boosting actions.
The image developed by Brandimage had on its essence a strong and objective lettering style, along with a memorable composition and easy representation in the most adverse conditions. The brand is associated with an illustration of the sea world, representing adventure and sea experience, the main values of the brand’s DNA.
Brand signature: Sailing team.
Communication headline: Sailing experience