BUZZ – Brandimage The new brand underlines the ability to bond with others but also aims to celebrate the destination, the journey and the people that make it happen. Buzz’s brand identity was craft through paper cuts, so that the brand could be seen humanized, unique and close. This allowed it to stand out and to differentiate from the competition. The illustrations underlines the emotions, the uniqueness of the experience, as well as, the beauty, the colors and the sights of Portugal, in all its splendor. The new tagline, “Our Portugal”, exudes pride and passion for the country and its singularness.