Their products and services are connected with the downstream segment – commerce, transport and distribution of refined oil products.
The challenge accepted by Brandimage for this brand creation was to communicate with the stakeholders with participation in the companies managed by the Group, while reaching its commercial objectives in all market areas.
On one hand, DT Group communicates institutional values conveying safety to the investors, ensuring strength and innovation in the holding’s management. On the other hand, the company communicates Angola’s cultural values, and social responsibility and awareness, promoting the development of new business opportunities in the country.
Regarding this perspective, Brandimage considered and adopted the following values for the creation of the brand’s identity: Transformation | Innovation | Safety | Warmth | Emotions
Its symbol illustrates the fusion of the raw material, in a dynamic and sophisticated form, balancing the warm colors that represent Angola’s culture.