With a 50 years old tradition producing wine, the company is currently developing a project to implement: producing wine in a biological vineyard.
Recently inherited by a new generation, Casa Agrícola Costa Xavier proposed to Brandimage the challenge of creating the new brand global identity, which should be able to communicate the modernity of the new methods implemented in wine production, respecting however the tradition and values of the inherited vineyard.
‘Fazenda Macalé’ wine was awarded with the golden medal on the II Wine Contest on Península de Setúbal and considered the best wine from 2002 in the same event. Therefore, the language used throughout the communication supports intended to transmit the pleasure felt when tasting the product, and the quality of the wine.
Brandimage also explored several graphic typologies, such as the ‘bourdeaux’ color, the ‘golden’ colors, as well as another classic elements, in search for emphasizing the wine’s ‘glamour’.
Concerning ‘João Xavier’ wine, occupying the highest positioning in Casa Agrícola Costa Xavier, it was created an emotional and dynamic image, through the development of the black label, which allude simultaneously the dynamic movement of the grapevine branch, and the splendor from the bouquet and voluptuousness from an excellent wine.