The communication system developed for Konceptness intends to overcome the main problem Start-Ups face: the credibility of the young brand created.
Therefore, Brandimage created a support for the global image, honest and sophisticated, disclosing trust and maturity to its customers, mainly through the image’s coherence and the dark colors used to develop the image.
The communication system is centralized in the web support, which is boosted by the support communication materials, that help to create business opportunities and to develop sales force credibility.
The brand is supported by a lettering composition, specially adapted to this project. The adopted solution separates the name composition in the two elements that originated it. Hence, it demonstrated the composition and improves its memorability.
The fount morphology reinforces the strong and objective character of the brand, and simultaneously alludes to the architectural language that characterizes the company.