Mining Group is an autonomous organization, responsible for supervising the mineral exploration assets from Trafigura.
The company’s objective is to grow organically and acquire the operational control of mining exploration assets around the world.
The need for a global image, adaptable to all the entities within the Group and to the languages of the countries where Trafigura works, was the main challenge in this brand development.
The solution found by Brandimage was based on the creation of a new brand image to the Group, and the definition of identity codes, that could be dynamic through all its different areas.
We designed a typographic font exclusive to the Mining Group, and defined a grid for the group’s image integration throughout the local entities.
This branding system aims not only to create a memorable brand, but also to create coherence and consistency through all entities and areas around the world, increasing brand’s credibility and reliability.