Movimento Transformers was born to allow each youngster to make a difference in this world. Hence, the project is developing talents in arts, sports and hip hop, as a mean to activate youth awareness and to develop the neighborhoods and surrounding communities.
This is a volunteering program that intends to assemble mentors from all sports, art branches and other activities to guide and help other youngsters expressing their selves and positively intervene in the community, through the performance of the activities learned.
The challenge for Brandimage was to develop a communication strategy in the social marketing domain, regarding the interests, values and images associated to the targeted segment.
The global image identifies with the graffiti and stencil aesthetics, being reinforced by a set of actions enabling the participative experience, through workshops and happenings, as it is illustrated in the Facebook videos.