CROSSJOIN – Brandimage Crossjoin is an experienced company in the field of information systems embracing national and international projects with major players in these markets namely in Belgium, Chile, UK, USA, Brazil, among others. The concept of the new brand took inspiration from the performance of Kendo’s (Japanese martial art) and came from the insights of the company’s stakeholders, through the methodology of Design Thinking, where Crossjoin’s assets were identified as being the precision and effectiveness with which they solve their client’s problems. In that sense, Kendo’s have emerged as the obvious solution for this challenge because of their capabilities: they are the most valuable resource to be called for by those who seek to solve the problem quickly, cleanly and accurately.